Your founders keep growing after demo day.
You keep the proof.

MarketPop runs your applications, gives every founder the strategy and tools to grow, matches your alumni, and connects qualified startups to investors, so growth shows up on your dashboard in real time instead of in a survey.

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Growth you can track in real time, no survey
Alumni matched to each other and to partner brands
Qualified startups seen by investors by thesis
Applications scored and ranked with AI

Your founders learn it, implement it, and you watch it work.

The same tools on every founder seat, with the result of each one recorded for your program.

Strategy recommendation

Every founder gets a channel plan written for their own brand, market, and goals.

Owned channel chosen
One paid test, one offer
Reviewed weekly, not yearly
Lands on your dashboard: strategy implemented

Competitive analysis

Founders see how they compare with the brands they actually compete with.

Positioning
Content cadence
Offer clarity
Lands on your dashboard: competitive gaps reviewed

Predictive performance

Every piece of content is scored before it goes out, so founders learn what works.

Predicted and actual, tracked weekly
Lands on your dashboard: predicted performance logged

Everything your founders need to grow. All of it visible to you.

One platform for the whole cohort, instead of a stack of tools you have to stitch together.

Marketing Strategy Recommendations

A channel plan built from each founder's own brand, market, and goals.

Competitive Analysis

Founders see how they compare with the brands they actually compete with.

Predictive Performance Tools

Content is scored before it goes out, so founders learn what works.

Content Creation and Scheduling

Generate, edit, and schedule content across every channel from one place.

ROI Tracking

Campaign spend and return, tracked per founder and per program.

Professional Reviews

Expert feedback on founder content, on demand.

How it works

One platform, from open applications to investor matches.

01

Open your intake

Build the application, score and rank applicants with AI.

See who matches
02

Run the cohort

Every founder gets the growth platform and implements what they learn.

03

Keep the proof

Progress, alumni matches, and investor matches roll up to your dashboard and your funder report.

The Alumni Network.

Upload your alumni, match them to each other and to partner brands, and report every match as a program metric.

Alumni directory, private by default
Matching between alumni and to partner brands
Introductions tracked as a program metric
Matches rolled into your funder report
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Private by default. Opt in to the shared Common App when you want more inbound than you can source alone.

Alumni NetworkThis quarter
240
Alumni on platform
18
Matches made this quarter
11
Intros accepted
3
Deals reported

Included with every program.

Intake and onboarding set up by our team

Founder growth tools on every seat

Alumni matchmaking reported as a program metric

Investor directory eligibility for qualified startups

Simple pricing. Unlimited applications on every plan.

Two months free on annual plans

Try the criteria tool
Basic
$199/month

Equivalent to $1,990/year

  • Unlimited applications
  • AI scoring and cohort analytics
  • Founder growth tools for 15 seats
  • Alumni matching available as an add-on
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Most Popular
Standard
$449/month

Equivalent to $4,490/year

  • Everything in Basic
  • Alumni matching for up to 500 founders
  • White label platform
  • 30 founder seats
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Premium
$899/month

Equivalent to $8,990/year

  • Everything in Standard
  • Unlimited alumni matching
  • 75 founder seats
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Done For You TA.

Your founders learned it. Now we help them do it. Add hands-on execution support to your cohort, or buy TA credit hours your founders draw on each month.

Contact for pricing

Ready to see your founders grow?

Book a demo before your next intake opens.

Annual plans. Founder seats included. Onboarding by our team.